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Unless they’ve got used it themselves, a lot of advertisers may well not realize homosexual geo-social network software Grindr has a strong marketing and advertising companies and a possibly worthwhile potential future data company.

Grindr states function as largest all-male mobile social networking in the field, with nearly 10 million consumers in 192 nations. Those customers are defined in Grindr’s pitch data to marketers (which you are able to discover in full below) as “affluent, tech savvy men,” exactly who mainly build on the average money, spend more on products than direct someone and generally are very likely to has future vacation programs: a perfect target base for advertisers.

Butis also a probably dangerous spot for brand names to promote: its predominantly used to arrange no-strings sex, that may often be associated with offending vocabulary (although Grindr has a group of individual moderators to try and stamp this out). In August a security glitch left users’ areas at risk of becoming discovered by third parties. The organization have since impaired range display, which demonstrated just how close a possible fit were to a user’s existing area.

Some people additionally use the application to arrange medicine pick-ups (numerous software can be used for this too, more infamously Instagram). Continue reading →