Casinos in the USA may put a lighthearted face on their customer-facing operations, but the people behind the scenes are quite analytic. They know the average value of every new customer and happily throw money around in order to attract new players.

Some casino operators are willing to take a hit in the short term in order to establish a foothold in the market.

Finally, many casino bonuses come with terms and conditions that partially reduce the true value provided to customers. Bonuses that come with high wagering requirements, for example, require customers to place $X worth of wagers prior to withdrawing. Continue reading →