Lisa Aragona/Daily Bruin Senior Staff Members

By Amy Lee

Feb. 15, 2014 1:17 a.m.

There’s a new type swiping going on on university that does not entail dining halls.

According to a “hot or otherwise not” idea, Tinder is an internet dating app that suits folks within location insurance firms customers swipe right to reveal interest or a swipe leftover to decline. Since their inception 17 months before, Tinder, along with other online dating sites applications for example Grindr, Hinge and Twine, has experienced a growing position on college or university campuses.

Produced by USC alumni and co-founders Sean Rad and Justin Mateen in September 2012, Tinder was established at colleges, starting at their particular alma mater.

Mateen stated they smartly directed the app at a college demographic because they realized the app would do well in the event it resonated with students.

“College is a highly social surroundings, and college students tend to be sponges for absorbing facts,” Mateen said. “ If there’s a requirement to use things among some, others will get that require also. That’s just what we discovered with college students.”

With more than five million matches just about every day, Tinder has actually amassed about 50 percent of its society through college-based customers elderly 18 to 24. Continue reading →