Sean Rad, Tinder’s cofounder and then-CEO, claimed, “We usually noticed Tinder, the user interface, as a game.” One measure of Tinder’s big achievements will be the phrase swipe appropriate, now stuck in millennials’ words and culture.

Tinder’s Unique ‘Fun’ Dimension

To higher recognize how competing applications situation on their own contained in this multidimensional, aggressive matchmaking app landscaping, we undertook a book analysis of extreme system of user-generated analysis. We identified the six most significant subject areas pointed out when you look at the evaluations, representing the product sizes that most wow consumers both adversely and in a positive way. For the figure “matchmaking App individual ratings by aspect,” each topic try displayed as a cluster of relevant keywords, and a family member aspect rating was assigned to each software using the frequency on the keyword phrases within the recommendations.

Dating App Consumer Scores by Aspect

These numbers imagine user rating across six dimensions for Tinder and three legacy applications: eHarmony, Match, and OkCupid.

All of our comparison of app customers’ studies confirms the significance of Tinder’s fun user experience and demonstrates just how poorly they works in technology measurement. While the figure indicates, Tinder’s customers explained her experience with the application using statement related to “fun” a lot more than two times (2.5 instances) as frequently as competing dating programs. Statements like “The application is fantastic and very entertaining, however it is extremely glitchy at this point” are very typical in Tinder evaluations but notably absent from recommendations of former incumbents. Continue reading →