The gambling industry has become increasingly competitive due to the emergence of new online casinos on nearly a daily basis. This has forced these casinos to employ aggressive marketing strategies in order to win a fair share of the market available. The traditional methods of offering excellent odds and advertising are no longer good enough. Online casino marketing has gone a notch higher with the introduction of welcome bonuses that lure more customers.

A welcome bonus is a prize bonus given for simply registering or signing to a casino. It is given to new members who are signing up for the first time. Continue reading →